INSURANCE Advertisements:
1.) Who published these ads?
Progressive, an insurance company.
2.) Who are these texts intended for? (Or) Who would each one seem to appeal to?
This ad is aiming at people who own a vehicle to be the boss of there auto insurance. Mostly men given the attractiveness of the woman.
3.) How can we tell that (or reasonably guess)?
The woman (Floo), is is holding a box labeled "auto insurance".
4.) What is the purpose of these texts? What are their creators wanting to change or make happen?
There purpose is to provide an easy method for people owning vehicles to save better on there car insurance. For only being about 6 minutes this captures the attention of individuals who want to quickly save on there car insurance.
5.) How do they seem to be working toward that purpose(s)? What beliefs and values do they address?
It addresses the fact that Progressive Insurance can save money by getting rates, and coverage options.
6.) What evidence from the texts can you provide to support your answers?
The quirky woman in the ad greets the viewer with a smile as she holds a box labeled auto insurance with the text indicating that you could "save" on your car insurance! It implies that it would take about 6 minutes to get great rates, and coverage options when you save with Progressive.
Describing the Ad: A signature green eyed, red lip stick, "I (heart) Progressive" button, blue band, and you have Progressive iconic girl named Flo. This woman represents Progressive by sharing that there Auto insurance can save you money when you get "rates and coverage options" in about 6 minutes when you call, or explore there site. In the background it indicates there willingness to save people money "24/7".
Describing the Ad: Geico insurance with it's nameless smiling British talking gecko mascot gives detail on how "you could save 15% or more" on spending with vehicles, home's, renters. motorcycles, and/or boats. It talks about how it offers convenient local offices, coverage availability by phone, money-saving discounts, low down payments, monthly payment plans, 24-hour service/claims, and available SR 22s.
Describing the Ad: Allstate insurance indicates that "you're in good hands" when you're under there policy. They provide a picture of a family supposedly being under the insurance companies personalized protection, and smiling because they got a quote from there "exceptional customer service" agents. It also provides symbols of a house and car insured will save money.
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