Drinking PSA:
- The after effects of two sisters who were young passengers of a girl driving drunk. The two older sisters, 15 and 17, died but the 13 year old lived.
- Used a guilt trip to persuade you by not being able to experience graduation, prom, becoming valedictorian, getting their driver’s license etc.
- Had perspectives from people at the fire station who had seen a bit of the same thing before. Another person outside of the family
- Music is very powerful and adds to the pathos appeals.
- Added more pathos through the dates of how long the girls lived, and videos of their lives when they were young and happy. The parents were devastated, and you could relate really well to the ad because of the age and the sadness in general.
- Logos = death
- The big message is not to make a big mistake, which is a call to action.
Texting PSA:
- Shouldn’t text while you drive, because you could die.
- They targeted the younger audience who texts
- About the girl who died the day before her graduation… her family celebrated her birthdays after she had died and it connected really well with anyone who has lost a loved one and was a good pathos appeal
- Ethos was built through the police officer having experience with texting and driving cases before, and the families testimonies.
- The pictures of the girls who died added a lot of pathos and the memorials at their death sites.
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